Fall Toy Preview® Event Brings Buyers and Toymakers Together in Dallas
Excerpts from Toy Industry Association, Inc. website
Spirits were high at the Toy Industry Association’s (TIA) Fall Toy Preview® in Dallas last week as hundreds of exhibitors met with buyers from long lead and mass market retail outlets to strike business deals for the holiday 2010 shopping season. Plans were also introduced for enhancements to next year’s show.
The third in an annual series, this by-appointment-only event is designed to give toy buyers from the mass retail sector a central marketplace in which to meet one-on-one with their vendors 12-15 months in advance of in-store delivery. To participate, exhibitors must currently sell to mass market accounts; all products shown must be available for fourth quarter sales in the following year. Buyers and trade guests from more than thirty countries and representing a very broad spectrum of the retail community were present.
“Reports from the show floor from Dallas were extremely positive,” said Marian Bossard, TIA vice president of meetings and events. “Everyone we spoke to said that their meetings were very productive.”
Monogram's Vice President of Sales & Marketing - Mike Normann was in Dallas for the show in Suite 8323 - Pictured Below:
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